Is Your Business Sterile or Fertile?

Is Your Business Sterile or Fertile?

Six weeks ago my husband and I bought a 75-acre farm.

The land here had been overworked.

Too many cattle have left it exhausted.

In some places the soil is very compacted.

We’ve been learning all about permaculture, building soil fertility and observing how nature recovers when it has a chance to rest.

One of my reasons for moving onto the land was to explore an ecosystem from the inside and bring what I learn into my work on money.

This morning I recognized the connection between what we’re doing with our land and how we can support our business.

It seems to me that the old approach to business is leaving people, businesses and the planet increasingly exhausted.

You can hear it in the language:

lead generation

funnel building

prospects and clients

sales targets

margins and profits.

There’s an energy in this approach that feels sterile to me.

It is very clinical.

It’s like maximizing production by getting rid of every weed, applying chemical inputs in highly targeted interventions and stripping the life out of the land.

How does it look different if we think about building fertility into a business and economy?

If we create an environment where a rich variety of life forms thrive and flourish, not only a single dominant species?

How would we think differently? Plan differently? Act differently?

When I look through this lens, I’m surprised how much old, sterile thinking I still have, even though I know it doesn’t work well for me.

We live in a culture that has a strange obsession with sterility.

Just imagine how differently we would have responded to covid-19 if our fundamental approach was to support people to be healthy and thriving so they can easily prevent or recover from disease.

We would only isolate and sterilize very vulnerable or weak people in that situation.

It’s a kind of madness to suppress the health of entire populations in order to control disease.

If you apply this thinking to your business what will change?

On our farm, the first thing we’re doing is looking at how water flows through the land and adjusting that to optimize water retention.

This will help to nourish the soil and prevent runoff, flooding, erosion and the need for a lot of irrigation.

If you think of money in your business as the equivalent of water on the land, how well is your system working?

Are your financial flows set up to nourish and support the entire business (including you) or do you experience regular droughts and floods?

Does it flood in one area whilst running away in another area?

-How could you think about your business as a living ecosystem in which every part has its natural place and supports every other part?

-How can you grow a truly fertile environment where you can plant whatever you choose and it will grow?

-How can you produce a natural surplus whilst also feeding and nourishing the entire ecosystem generously?

That’s nature’s way and it clearly could be our natural way as well.

I’m going to reflect more on this and make some changes in the way I do business as I grow in my experience of being part of an ecosystem.

I’d love to hear your thoughts on your own business and how sterile or fertile it is.

My book, Love Money, Money Loves You, has been published in Spanish.

Please Share with your Spanish speaking friends.

Let’s help more people create a healthy relationship with money.

Take one human being. Add a Cambridge University education and 10 years in BBC Radio. Mix in 22 years of training with Chinese Masters. Then combine with a lot of common sense, diverse life experiences and a passion for inspiring leaders. The result is Sarah McCrum and she’s different to anything you’ve experienced before.

After 22 years training with Chinese Masters Sarah experiences the world differently from most and this has transformed her life. She has a passionate curiosity about what makes people work at their best, and an almost magical ability to solve problems through dialogue. Her unique way of sharing peace and happiness touches the hearts of individuals, groups and crowds. It’s a powerful combination.

As a coach for leaders and business owners, Sarah is known for injecting spirit and energy into the whole family as she helps her clients shift perspectives and change their lives through simple conversations. And she’ll teach you how to access your natural superpowers.

Originally published at

March 29, 2021